LVMH embraces technology (Augmented Reality, Blockchain, Artificial Intelligence, Omni-channel sales) to transform all its retail and operations worldwide, adapting the luxury business to the changing behaviours of customers.

LVMH digital arm, led by star CDO Ian Rodgers, believe that everyone in the group must know the basics of technology as it is now touching all its consumers. In order to better understand its digital applications, and work with all related providers in an efficient manner, LVMH Digital decided to bring some digital literacy to its Maisons.


Target Groups

Colleagues working in LVMH Digital (group and maisons) were selected to pioneer this initiative.

Diverse teams from cosmetic brand Make up for Ever also attended this learning path.


Le Wagon hosted two hands-on experiential workshops. Participants were led by instructors to design a simple user journey (UX/UI), then turn it into a website through their own code (HTML, CSS).



  • This digital literacy initiative aimed at impulsing change internally.
  • Code was demystified as a basic language instead of abstract mathematics
  • Employees are more engaged for everything related to digital production
Manon G.
Manon G. e-Commerce, MAKE UP FOR EVER at LVMH
Being e-commerce manager, I'm constantly working on our website without always knowing what's hiding behind it. I tend to be really curious about code & documented myself in order to understand / be able to read & modify a few things without having to ask our devs for minimal changes. The training made many things clearer + it gave us tips, tricks and tools to use on a daily basis.

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