Challenges

Second-largest luxury goods company in the world, Richemont Group is very active in supporting all its brands (jewellery, watches, leather goods) to sell through digital channels. Its Marketing Services, based in Paris, are involved in guiding numerous tech projects for the group. Its experts work with in-house or outside tech teams daily. Going out to learn and refresh with best practices in UX/UI & Application Development is necessary, to stay on top of their game!

Richemont

Target Groups

Marketing experts, project and product managers, analysts involved in online channels.

Solution

Richemont teams joined Le Wagon in Paris for a series of digital literacy experiential workshops. Through hands-on exercices and illustrations, they practiced:

  • new methodologies in UX research, UI prototyping,
  • essential skills in programming with HTML/CSS,
  • calling APIs and sending data to third-part services
Richemont
Richemont

Results

Participants claimed this digital literacy training shows high benefits when talking to their tech teams or agencies (lingo, tools, mindset etc). Bringing clarity in cross-functional communications leads to shorter time to market!

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