Round table completed

Advertising in the age of AI

🕙 April 3, 2024 | 5:30 p.m.
📍 Paris

Relive the exclusive conversation between Mercedes Erra and Olivier Vigneaux to understand how artificial intelligence is revolutionizing our approach to creation.
    Join our event panel on Generative AI

    Advertising in the age of AI,  finding the right balance between creativity and technology

    Mercedes Erra, the visionary Founder of BETC discussed alongside Olivier Vigneaux, the CEO of BETC Fullsix, the evolution of the world of advertising in the era of Artificial Intelligence. Learn how the duo are redefining advertising by using innovative strategies to supplement their creativity, allowing them to implement bold modern campaigns.

    You'll gain an overview of Google's  helpful generative AI collaborator to help move your ideas forward and boost your productivity, Bard.
    Mercedes Erra
    Founder & President,
    BETC Group
    delve into how AI strategically aids L'Oréal in reaching its goals.
    Olivier Vigneaux
    CEO, Fullsix

    Relive this exchange between Mercedes Erra and Olivier Vigneaux

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